Who are ‘the Caliva brothers,’ and why do they want to help felons sell legal weed?
So far, so good, for MonoGram, JAY-Z’s legal cannabis venture with Caliva. The rave reviews for the products are no surprise, given JAY’s successful Billboard and boardroom resumes. But the poetic justice of his path from illicit dealer to legal kingpin still reads stranger than fiction, even to him.
Almost three decades removed from wholesaling cocaine in New Jersey, Maryland, and Virginia, the NYC native is still rapping about his odyssey from selling drugs to music. Now, nearly four years into a long-term partnership with Caliva, he’s moving weight again. And even he has to step back and ask from time to time: ‘This can’t be life, right?’
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