When it comes to celebrity cannabis brands, not all are created equal.
Many celebrities who have ventured into the cannabis industry just white label their products, meaning that they pay another company to produce the product and just slap their name on it and call it a day. Others have waded a bit deeper into the waters, getting involved in grower and strain selection, as well as having a say in marketing initiatives and other product launches.
But by buying land in Oregon and becoming a cannabis farmer, Jim Belushi has taken his passion for cannabis even further than other celebrities and big names with his cannabis brand, Belushi’s Farm.
“I love this cannabis world,” Belushi said during a phone interview while filming in Pasadena. “I’m a magic chaser —…
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