The new Cultivar Collection from Trulieve demonstrates how a multi-state player can stay craft at its core.

Good things don’t always come easily but are always worth the wait. Nowhere is this truer than in the cultivation of craft cannabis. Not an overnight process, success takes time—and plenty of actual human touch. Breeders must painstakingly identify and select ideal combinations of cannabinoids and terpenes, while cultivators carry the torch, ensuring that the chosen genetics grow into consistently perfect and utterly maximized flowers. 

As the cannabis industry matures and companies scale across state lines, not all will be willing or able to keep quality at the forefront, but brands and customers alike can look to Trulieve—already a…

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