For over a decade, friends and strangers far and wide would ask actor Jaleel White, who played Steve Urkel in the hit ABC family sitcom Family Matters, the same questions when dispensary shopping, or even sent him pictures of his likeness on rolling trays and trucker hats:

“Do you make Purple Urkle? Is this your weed? Where can I get some Urkle, Urkel?”

The answer? April 20th in California stores, thanks to White’s fresh collaboration with award-winning brand 710 Labs. Together they’re dropping Its PurpL, a line of exclusively purple cultivars selected from the best breeders the US has to offer.

Its PurpL’s debut lineup offers:

The living soil-grown elite cultivars come packaged as eighths, mini-pre-roll packs, and live resin…

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