When we use our hard-earned holiday coin to patronize BIPOC-owned cannabusinesses, we diversify more than our stash boxes.
Supporting BIPOC-owned companies ensures diverse representation in an industry that has been historically and violently inhospitable to Black and Brown folks. It also reinvests in the BIPOC future and community, potentially inspiring a new generation of cannabis centered entrepreneurs to further normalize plant medicine without fearing the lifelong effects of legal repercussions and criminal records.
Plant medicine is ancestral medicine, and by celebrating BIPOC growers, makers, manufacturers, and innovators, we can ensure a bright future for varsity potheads and community newbies of all shades.
If you haven’t already, lean into that energy for this year’s…
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