For Jenn Larry, the chief commercial officer at Quebec-based MTL Cannabis, watching so many colleagues rise and fall in the tough industry in recent years means she’s feeling extra humbled to be basking in one of the few bright spots.

Success is often the exception, not the rule in the current market. Instead of being discouraged, Larry is driven by equal doses of ambition and uncertainty.

“I use that as a motivating piece every day to say, ‘you’re never going to get it right, push through the fear and just do your best,’” she said on the phone from Montreal.

woman in a cultivation room holding giant cannabis bud
Ambition and uncertainty fuels Jenn Larry of MTL Cannabis. (MTL Cannabis)

The small cultivation company headed by brothers Mitch and Rich Clement is celebrating its one-year…

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