I could be way off here, but I’ve noticed an interesting phenomenon of fatigue proliferating across a variety of industries. In Hollywood, for example, even the biggest superhero movies are underperforming at the box office — first and foremost because of the pandemic, but also because your average audience member has a wicked case of superhero fatigue. In the cannabis industry, it seems among consumers and industry insiders alike, there’s a nagging sense of edible fatigue out there. 

People are tired of the same old super-sweet snacks and subpar gummies, and they’re ready for a higher quality edible cannabis experience. But here’s the thing: as the edible market gets more and more diverse in its arsenal of product categories, I think there’s going to be a renewed interest…

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