Facebook Reality Labs head Andrew Bosworth released an internal memo, entitled “The Big Shift,” which underlines why the company needs to start building products now that better balance user privacy and user experience.

Even before Facebook moved to require all new Oculus users to sign in with Facebook, Oculus headset users were rightfully worried about the company’s treatment of user privacy. Facebook has a long track record of privacy scandals, including the Cambridge Analytic debacle, mass surveillance, and the amplification of misinformation (aka ‘fake news’). There’s more, but the list is comically long.

Virtual and augmented reality opens new, more intimate windows into user behavior though, with biometrical data obtained from VR/AR devices…

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