They say the endocannabinoid system (ECS) is as unique as a fingerprint, and cannabis affects us all differently. Company EndoCanna Health is exploring this by offering a DNA test that will show your body’s genetics and suggest a cannabis profile accordingly, as well as products for that profile. 

This tool wouldn’t be with us today without a real Bob Ross of a happy accident—the moment Len May, CEO of EndoCanna Health, accidentally found an effective way to manage his ADD. According to May: 

“I was kind of hanging out with some older kids, and they asked me if I wanted to smoke a cigarette—and I was like, yeah, you know, I’m dabbling with cigarettes, I’m gonna be cool—and the cigarette was actually filled with weed instead. After I got done…

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