By now you’ve probably heard of Corvain Cooper, and if you haven’t, you surely will.

Corvain Cooper was born and raised on the Eastside of South Central, Los Angeles. He and his sister were raised by their grandmother who was able to keep them in magnet schools, but that didn’t make times in the hood any easier.

Facing the realities of impoverished living, Corvain turned to hustling in adulthood to make ends meet. After participating in a few non-violent crimes (petty theft, marijuana possession, and possession of cough syrup with codeine) that would ultimately land him in jail for the first time, he ventured into cannabis entrepreneurship in 2004.

Beginning with the sale of small amounts of weed, he eventually took part in a…

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