You’ve heard of BC bud. Now get ready for its next chapter.

British Columbia has been synonymous with good flower for decades, not just in North America, but abroad. Part of that is the environment: The beautiful province is abundant with rich soil, ample sunshine, nourishing rainfall, and hilly topography, making it an ideal environment for growing cannabis. The chill vibes of the West Coast and its abundance of weed lovers also kept BC’s farms alive and thriving.

But more than anything, it’s the growers themselves that have built this reputation. Before legalization, this deep and collaborative cannabis culture built a wealth of knowledge and unique genetics that are now recognized around the world. It’s this lineage that drives the team at Pure…

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