Social equity is one of the hottest conversations in cannabis. That’s because the cannabis industry and the lawmakers policing it need to atone for all of the damage they’ve done to Black and Brown communities.

“We were the first to go to jail, we should be some of the first to get licensed.”

– Virgil Grant

Few people know this better than Virgil Grant, who was instrumental in bringing Los Angeles’ cannabis industry and social equity program to life.

“I got Measure M passed and a social equity program voted on unanimously. I just did what I knew was the right thing for my people and my industry colleagues.  When they write the history books about cannabis, there’s no way a book can be written without Virgil’s name in it,” he says…

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