For most of his career as a rapper, Jay-Z’s triumph against the war on drugs was painted as poetic justice. He pivoted from moving kilos to pushing popular culture, and constantly reminded everyone of the odds he beat to become a billionaire when projections had him dead or in jail by age 25.
Now, the 51-year-old (born Shawn Corey Carter) is delivering his most potent blow of poetic justice to date with a high-end cannabis company. The debut of the Monogram line of designer pre-rolls and strains marks the first of many enterprises from the rapper and the cleverly-named Parent Co., which aims to integrate a diverse range of cannabis verticals for generations to come.
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