To say budtenders are essential to the cannabis industry is an understatement. These frontline workers help consumers make sense of the many product options in Canadian cannabis.

As the industry grows more complicated—with new products, regulations, and trends—customers are leaning on the expertise, tastes and suggestions of their local budtenders more and more.

In turn, budtenders are doing a good job of giving a regulated and highly controlled industry a welcoming, human face.

Budtenders are a wealth of knowledge—what’s hot, what’s not, and all the products in between. To get a sense of what the industry looks like from their vantage point, Leafly spoke with budtenders from across the country.

Budtenders are more valuable than…

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