With all the talk about which coast has better weed, Magic Hour Cannabis is an Oregon-based cannabis brand that comes straight from the hands and hearts of East Coast natives Adriana Carlile and Will Perry.

Along with their status as an industry power couple, Adriana and Will are responsible for the success of Magic Hour Cannabis and its burgeoning sister business, Magic Hour Consulting. They sat down with Leafly to answer a few questions about life in Oregon and the future of their dynamic brand.

What do you love about the cannabis industry?

MH: It’s the most exciting industry in the world right now because there’s unlimited opportunity, but at the same time, there’s no exact template or playbook for how to succeed with a cannabis venture….

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