Before legalization, cannabis enthusiasts perfected their products with the hopes of participating in the legal market. The legacy market, a term used largely to describe these prohibition pros, offers years of expertise that can ultimately lead to better products.
Licensed producers are seeing this value, offering many of these players partnership deals to bring their products to market. As a result, the legacy-to-legal pipeline is thriving—and for the industry and the consumer, that’s a very good thing.
“Legal, illegal, it doesn’t matter to us. We grew up in a time when all this stuff was illegal.”
Matt Zysman, co-founder Shatterizer
Victory is sweet for gummy brand
Tabitha Fritz and her husband Ari Cohen started selling gummy edibles at…
To continue reading, visit the original article at https://www.leafly.ca/news/canada/once-illegal-brands-are-taking-over-the-legal-cannabis-market