One of Hollywood’s most iconic cannabis enthusiasts announced the launch of his own weed brand this morning, and people are losing their minds over it.

Seth Rogen, star of stoner comedy classics Pineapple Express and This Is The End, announced earlier this morning that his new cannabis brand Houseplant will have products available in California stores starting next week.

Here’s Rogen himself with the reveal:

To continue reading, visit the original article at