Buyers are getting savvy about what makes good weed. Canadian cannabis consumers are moving away from high THC strains and asking educated questions to get the best product, every time.

While high THC potency still dominates demand, patrons are choosing their weed based on other qualities. They are asking about freshness and flavour profiles, according to retailers across Canada.

There’s also increased interest in low THC and high CBD options. It doesn’t hurt that newer, higher-quality products are making their way to shelves on a consistent basis.

Watch out ditchweed, consumers are becoming more educated about what makes for good flower.

Good weed doesn’t always need to be high potency

Once upon a time, people weren’t interested in…

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