OK, so this is probably the second weirdest 4/20 ever.
What started as an inside joke between friends in the 1970s San Rafael has become the most ubiquitous phrase for cannabis users around the world, but what does that look like in the year 2021? It’s been 13 months since the SARS-CoV-2 pandemic aka Covid-19, put a halt to just about every traditional 4/20 event, gathering, and sesh in the country. Stoners are itching for a proper celebration. It’s also been a year of fires and loud calls for industry equity and restorative justice, and a lot of waiting.
Thankfully, a year indoors and online has given operators the time to innovate their Zoom calls and Google Hangouts and improve in ways they may never have thought of. One company, Glass House Farms,…
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