The best weed I’ve ever smoked in California was from Insane. Ruby Red. Shit tastes like if you were to twist up Shirley Temple flower then dip the joint in a cup of Ocean Spray. It’s the type of weed you come across and you’re like, “okay yeah, whoever did this has definitely perfected their growing craft over a long period of time.” That person is Kenji Fujishima, who’s been growing for the past 30 years. 

Insane from Dr. Greenthumb is a brand in California co-founded by B-Real of Cypress Hill, one of the pioneers of modern day cannabis culture, Fujishima, and Roni Desantis. On Insane’s future, Fujishima, the brand’s expert cultivator, told me, “A bunch of different genetics under there. We’re getting ready to do some multi-state type deals. We’re doing a bunch of…

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