If you’ve tried to buy CBD online recently, you know that the selection is overwhelming and not always user-friendly. When you go to your local recreational cannabis dispensary, you typically have a friendly budtender to tell you about your options and provide suggestions. It’s harder to find someone to shepherd you through thousands of seemingly identical hemp tinctures and gummies to figure out what’s worth buying and what’s right for you.

West Coast based hemp company Kurativ knows from experience that buying hemp and other CBD products online can be easy (and not too expensive!), as long as you know where to look. Director Ryan Morris says that the company started out with “just a credit card and some CBD from a friend’s farm” making products…

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