We’re going to need a more creative name for the award-winning cannabis strain Zkittlez.

On Monday, one of the world’s biggest candy companies, Wrigley, sued a small but influential Ukiah, California company, Terphogz—promoter of the Zkittlez strain and brand.

Wrigley sued Terphogz for trademark infringement, false designation of origin, unfair competition, trademark dilution, cybersquatting, and related claims.

Mars Wrigley Confectionary—part of Mars, Incorporated—is the largest gum maker in the world and did $33 billion in annual sales in 2015. The massive conglomerate alleges Terphogz illegally marketed the brand Zkittlez to world acclaim. Wrigley petitioned an Illinois court to force Terphogz to cease using the Zkittlez brand, destroy all…

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